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| Image from influencermarketinghub.com |
The existence of Influencer Marketing during a pandemic has greatly helped increase sales of a brand. Influencer Marketing markets products through its social media channels, be it Instagram, Tiktok, Youtube, or all of them.
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| Image from apacentrepreneur.com |
Influencer Marketing is someone who has a sizable number of followers on their social media accounts. Usually what they post on their social media accounts will be of concern to their followers.
From this, the brand owner decided to work with influencers. Influencers marketing are effective. Besides being able to reach the appropriate target market, the costs incurred by the brand owner are reasonable. So that the goal of getting bigger sales can be achieved.
There are various ways of collaboration between brand owners and Influencer Marketing. One way is to provide product samples to influencers. This method will be very specific and can increase product sales from the brand. Especially if the influencer gives a positive rating.
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